TypeCal Symposiums
PARALLELS 2022
TypeCal’s 2022 symposium will serve as a platform for educational and inspiring talks that revolve around the topic of “Parallels” as it pertains to typography and calligraphy. This is in conjunction with technical and experimental workshops led by nationally and internationally renowned typographers, calligraphers, and scholars.
It will bring together students, artists, academics, entrepreneurs, and industry professionals to present topics in typography, design, calligraphy, as well as current innovations in the field and areas for development.
The goal is to build and foster dialog, innovation, and synergy through this regional and global platform by enabling access to these experiences that will take calligraphy and type design to the next level.
Stay tuned for the confirmed date!
Much love,
Team TypeCal
A Deeper Look
TypeCal being a symposium held in Kuwait, we knew we wanted to incorporate our identity.. into our identity. For us, that meant using an Arabic font, designed by an Arabic typographer, as the foundation for our design. We felt Kaleem, designed by Mostafa El Abasiry in 2015, was a perfect fit. Its verticality, and crisp parallel lines facilitate the development of typographic grids, which perfectly aligns with our theme.
Arabic to English
As you now know, Kaleem is an Arabic font, and our symposium is held in English. So an important part of our design was to make it bilingual. We achieved this by taking existing letters from the font and making adjustments to them
Evolution
The Parallels identity underwent many stages of improvement to get it just right. But the biggest leap was moving it from its original, flat look, to the 3D final product.